Introduction: Newsletters

The Importance of Newsletters in Business

A newsletter is a cost-effective medium for building relationships and maintaining regular contact with customers and prospects.
Publishing a newsletter gives you the opportunity to increase awareness and understanding of your company and its products and services. Customers and prospects may have a limited perspective of what your company can offer if they only view your advertisements or receive promotional email. Newsletter content builds a broader picture. To encourage readers to find out more, include links to more detailed information on your website.

If you don’t have the expertise to implement this technique or simply don’t have the time to set it up and manage it, I recommend you contact a marketing agency like Excel Media Group, LLC. (www.excelmediagroup.com) to create this important marketing technique for your business.

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